Mövenpick’s story begins in 1948, when the first Mövenpick restaurant opened in Zurich, Switzerland. Amidst the optimism of post-war Europe, this signalled the start of a new era of modern hospitality in Europe. The vision was to serve high quality food and drink in a relaxed and casual setting, at affordable prices.
Mövenpick’s founder, Ueli Prager, came up with the name Mövenpick while walking along the shores of Lake Zurich one day. As he was watching people tossing food to the seagulls, he saw a seagull (Möwe in German) swoop down and gracefully pick up a piece of bread mid-flight. The elegant display reflected Prager’s vision perfectly and so, the name Mövenpick (Möwe pick) was born. On hearing the word Mövenpick, it’s often an image of ice cream that comes to mind. However, the first Mövenpick branded product to be launched was coffee, back in 1963. Mövenpick coffee was an instant success and, almost 60 years later, it’s lost none of its popularity.
Mövenpick’s secret for creating great coffee lies not just in sourcing high quality coffee beans, but also in its gentle and lengthy roasting process. True to its original vision, Mövenpick enforces strict quality standards to produce a range of exquisite coffee varieties that will delight every time.
