Discover our range of Appel smoked herring and seafood. Buy online with delivery New Zealand wide or visit our Auckland store.
Appel is a well-known German food brand with a long tradition in high-quality preserved fish and seafood. Founded in Germany in the late 19th century, Appel has become especially recognised for its carefully prepared canned fish products, including herring, mackerel, sardines and other classic European specialities. The brand is valued for combining traditional recipes with reliable quality standards, making Appel a familiar name in German households for generations.
Appel products are typically prepared in flavourful sauces, oils or marinades, offering a convenient and tasty way to enjoy fish as part of everyday meals. Whether served on fresh bread, alongside potatoes, in salads or as part of a classic European supper, Appel fish products are known for their rich taste, firm texture and consistent quality.
Our Appel range brings authentic German pantry staples to New Zealand, ideal for anyone looking to recreate European flavours at home or discover traditional European seafood dishes. Appel products can be purchased online with NZ-wide delivery, or directly from our Auckland store, making it easy to enjoy trusted European food brands wherever you are in New Zealand.