Discover Mövenpick, the iconic Swiss food brand celebrated for its premium quality, refined flavours, and rich culinary heritage. Mövenpick’s story begins in 1948, when the first Mövenpick restaurant opened in Zurich, Switzerland. Amidst the optimism of post-war Europe, this signalled the start of a new era of modern hospitality in Europe. The vision was to serve high quality food and drink in a relaxed and casual setting, at affordable prices.
Mövenpick’s founder, Ueli Prager, came up with the name Mövenpick while walking along the shores of Lake Zurich one day. As he was watching people tossing food to the seagulls, he saw a seagull (Möwe in German) swoop down and gracefully pick up a piece of bread mid-flight. The elegant display reflected Prager’s vision perfectly and so, the name Mövenpick (Möwe pick) was born. On hearing the word Mövenpick, it’s often an image of ice cream that comes to mind. However, the first Mövenpick branded product to be launched was coffee, back in 1963. Mövenpick coffee was an instant success and, almost 6 years later, it’s lost none of its popularity.
Renowned worldwide for bringing the Alpine spirit to every product, Mövenpick combines natural ingredients, careful sourcing, and traditional European techniques to deliver a distinctive flavour experience. At our online shop, explore a selection of Mövenpick’s quality foods that reflect decades of Swiss taste and dedication to flavour. Whether you’re enjoying the rich heritage of classic European flavours at home in New Zealand or treating guests at your next gathering, Mövenpick offers the assurance of premium taste and timeless culinary appeal. Order Mövenpick online for delivery across New Zealand or visit us in Auckland to explore this celebrated European brand in person – and savour the best of Swiss-inspired quality.
